2K

Social Media Manager (direct hire, 2022)

AAA*: AAA is a video game industry classification to denote games and franchises of the highest budgets and profiles, often considered “blockbuster” titles.

My first foray into the video game world was to lead social for the AAA* franchise Borderlands, produced by Gearbox and published by 2K Games. Borderlands is a first person, action role-playing looter shooter set against a futuristic, space Western backdrop. Having shipped well over 80 million games worldwide, Borderlands is one of the best-selling video game franchise of all time.

I managed a small team that oversaw the organic social marketing efforts for the main Borderlands handles and the social campaigns & accounts for the spin-off games such as Tiny Tina’s Wonderlands. In my time there, we successfully launched the latest edition in Borderlands spin-off games, New Tales From The Borderlands. I oversaw the launch of Borderlands onto YouTube Shorts and introduced new content series to help bridge the gap between pop culture and video game culture, such as 2K Style that highlights the different character customizations – a first for narrative based games.

My team & I were able to activate at PAX West, hiring a production team to shoot and edit convention content with fans and big name influencers that we were able to package into 20+ different assets to drive our entire social campaign for New Tales from the Borderlands.

My team also closed out the social campaign for the AAA* narrative-based game The Quarry, capping off a successful campaign that saw us extend its life by an extra 2 months, helping to keep sales high through key sales dates.