HBO

Creative Strategy, Social Strategy, Experiential Strategy (agency work, 2018-2019)

HBO’s The Watchmen

The Watchmen is one of the comic book world’s most cherished and acclaimed IP since debuting in DC Comic’s 50th Anniversary Spotlight comic. Since then, the IP has gone on to become a cult classic even amongst casual fans and culminating in a 2009 theatrical movie. About a year before HBO would launch their take on the IP, I was brought in to research and develop a cultural & creative research deck to identify opportunities and target a new, multicultural audience to the title. The 40 slide research deck included a deep dive into the “Black nerd”, or “Blerd” culture with reference points, connective tissues between the African-American community and the science fiction genre, and guidelines on how to effectively market to an otherwise traditionally maligned and ignored consumer base.

This deck would go on to inform the strategy and multicultural marketing approach for what quickly became 2019’s most popular show across all networks.

HBO’s The Shop

Thrusted into the role of Creative & Experiential Strategy, I was given three weeks to plan, program, and execute a robust strategy of how to activate for LeBron James’ talk show – The Shop – at ComplexCon 2018. The end results? My team & I partnered with Universal Music Group/Capitol Music Group to create two days of panel conversations called Capitol Conversations. Using executives at music’s most popular labels and a mix of established and up & coming artists, we recreated the magic of the show live while giving out free haircuts to all who came. Special guests to the activation included: Nas, Grant Hill, Big Boy, Nick Grant, Icewear Vezzo, Matt Ox, Tinashe, Pusha T, Demetrius Shipp Jr., Shiggy, Victor Cruz, Jarrett Jack, A Boogie Wit da Hoodie, and more!