Netflix

Social Media Management, Social Strategy, & Creative Strategy (agency work, 2018-2019)

Strong Black Lead

To launch their African-American centric social vertical, Strong Black Lead, I was brought in as a Social Media Manager to develop a social calendar, ideate content, and lead community management initiatives. My team & I assisted in developing the branding and collateral and helped to facilitate major initiatives such as A Great Day In Hollywood. In my time on the vertical, I also served in a creative role, having written and produced the highest performing content for the vertical during my time as Social Media Manager and Social Strategist for the vertical such as the Jennifer Lewis tribute and the Titus Andromedon Appreciation video. Leaning into my expertise as a music & culture journalist, I was able to super serve our target demographic the voice/tone and content they wanted while luring in new fans.

Rhythm & Flow

Rhythm & Flow is Netflix’s first Hip-Hop reality competition show. Hosted by rap luminaries T.I., Cardi B, and Chance The Rapper, I was brought on by the team as a Social Strategist and consultant to ensure our social campaign authentically connected with the Hip-Hop culture. Using my decade of experience as a music journalist, I was able to assist my team in capturing and highlighting the important cultural moments in the show to turn into social assets and create moments authentic to the culture and spirit of Hip-Hop.