INTERVIEW: Producer Jimmy Duval on Creating XXXTentaction’s ‘Look at Me!’ & Expanding Outside of Rap
Originally posted on Billboard 7/17/2018
It’s not everyday that you wake up to your song hitting one million streams online and without even realizing it. For Jimmy Duval, that hard-to-believe scenario about producing his first hit almost never happened. “Look at Me!,” the track that took Florida rapper XXXTentacion from SoundCloud to RIAA Certified Platinum was a beat that was never meant to land in XXX’s lap.
If left up to his late collaborator, the success of the record was also never meant for Jimmy to enjoy. Initially released on SoundCloud by Rojas, a former associate of Jimmy’s, the song not only left him off the credits, but he didn’t even know it existed until his manager happened to stumble upon the track.
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