Scott Storch – Marcel Friday

INTERVIEW: Producer Jimmy Duval on Creating XXXTentaction’s ‘Look at Me!’ & Expanding Outside of Rap

Originally posted on Billboard 7/17/2018

It’s not everyday that you wake up to your song hitting one million streams online and without even realizing it. For Jimmy Duval, that hard-to-believe scenario about producing his first hit almost never happened. “Look at Me!,” the track that took Florida rapper XXXTentacion from SoundCloud to RIAA Certified Platinum was a beat that was never meant to land in XXX’s lap.

If left up to his late collaborator, the success of the record was also never meant for Jimmy to enjoy. Initially released on SoundCloud by Rojas, a former associate of Jimmy’s, the song not only left him off the credits, but he didn’t even know it existed until his manager happened to stumble upon the track.

ALBUM REVIEW: No Oomph In Big Boi’s “Boomiverse”

by Marcel

Updated: December 30, 2018

Leave a Comment

Originally posted on HipHopDX 6/26/2017

For a legend that helped usher in an entire city and region to prominence, Big Boi is comfortably perched within the lexicon of Hip Hop icons. There’s no denying Daddy Fat Sax’s dominance and confidence throughout his career. Unfortunately, the ATLien’s solo game hasn’t paralleled his tenure within the mighty Outkast and his fourth (if you rightfully count the Grammy Award-winning Speakerboxxx) solo effort in Boomiverse isn’t going to change that.

Sonically, Boomiverse traverses through a landscape of overused synths to force a cosmic, universal theme devoid of the “boom” the title alludes to. What should have been a blockbuster affair with all-star Hip Hop production courtesy of Organized Noize, DJ’s Dahi and DJ Khalil, Scott Storch, and Mannie Fresh largely comes up short in an attempt to incorporate too many musical genres into one singular product. The finished result is a clusterfuck of inconsistent harmonies, which will surely bring out the Nick Young puzzled faces.

Marcel Friday

Social Media Manager Creative & Social Strategist Journalist

Tag: <span>Scott Storch</span>

INTERVIEW: Producer Jimmy Duval on Creating XXXTentaction’s ‘Look at Me!’ & Expanding Outside of Rap

ALBUM REVIEW: No Oomph In Big Boi’s “Boomiverse”