Tidal

Sr. Social Strategist (2023)

I’ve been able to use my 16+ years as a music & culture journalist to step in and help the TIDAL social team with top level strategy, ideation, copywriting, community management, and culture alignment.

Some of the micro-strategies I’ve built from scratch around key dates & cultural moments have been: Black Music Month, GRAMMYs, the release of De La Soul’s catalog on streaming platforms, and the TIDAL’s Artist 2 Watch feature. I’ve also develop evergreen strategies and content ideas for Elliott Wilson, esteemed journalist and TIDAL’s Chief Content Officer.